I am an entrepreneur, startup advisor, strategy consultant, website designer, graphic designer and photographer. I like to help people. I help by assessing the current state, determine what really matters, create effective solutions and measure to optimize. That’s consultant-speak for making an impactful difference.
Why the Gorilla?
My original logo (since 2009) depicted a snowman, white blog sort of figure. It really didn’t mean anything to me and was pulled from a painting I had done. In 2013 I made the choice to give meaning to my logo and my business (beyond the assumed). I opted to start supporting critically endangered animals by featuring the black rhino in my logo. The reason was for two purposes. 1. People would ask me about the logo and I would help raise awareness. It might be a small population I reach; however, sometimes it really does just take one person. Besides, if I’m able to positively impact only one person in my life then it’s a good life. 2. I make a donation at the end of the year in the amount of 1% of my annual revenue to support conservation efforts. So why the mountain gorilla? They are a critically endangered species. Beyond that, I’m simply fascinated by them. I hope to some day see them in their natural habitat.