If you’re starting a business then read/use this book. I’ve only just begun to scratch the surface, but I know there is a wealth of knowledge in here.
The book covers two main topics 1. Customer Discovery and 2. Customer Validation.
Customer Discovery is all about setting up hypotheses and testing them with your customers. Your original ‘billion dollar’ business idea will
almost never be what customers actually want/need so you need to get out there and test, test, test. This will tell you how.
Customer Validation follows the success in finding something that people will buy. Now, how are you going to sell it? This will tell you how.
Here’s a link to buy the book from Amazon. Author’s Note: I don’t get a cut or payment in any way for recommending, but if you can tell me how I can then please do.
Side Note: Despite my recommendation do not substitute this book for people. The best resources at your disposal are those who have gone through it before. Seek out a mentor(s) and start learning from them.